Singapore - The Asian Tour will welcome its newest Tour partner after an agreement with the Pan Pacific Hotels Group was sealed for its Pan Pacific Hotels and Resorts brand to become the Official Hotel of the Asian Tour.

Pan Pacific Hotels Group owns and/or manages over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development under the two Pan Pacific® and PARKROYAL® brands.

This partnership, which takes place with immediate effect, will see staff and officials from the Asian Tour as well as region’s top golfers hosted at Pan Pacific and PARKROYAL hotels and resorts across Asia.

Continue Reading

The IAAF is delighted to announce that a tender process for the title sponsorship package of the IAAF Diamond League has been concluded successfully. Samsung, a leader in consumer electronics, has agreed to become the title sponsor of the IAAF Diamond League for the next 2 seasons starting in 2010, with an option to extend for an additional year.
Continue Reading

Mumbai – India PRwire - Amigo Sports today announced the launch of FIFA Collections in India. Amigo Sports has entered into an exclusive licensing agreement with Global Brands Group the master licensee of the FIFA brand globally, through this agreement Amigo sports has exclusive rights to manufacturing, multi-channel distribution & retail of official FIFA merchandise across India. The FIFA Official Stores will open across more than 10 countries globally with India being the most recent entrant.
Continue Reading

Mumbai (India PRwire) - Unlike popular belief, cricket is not the only sport that interests Indians. Nearly half the country (47%) claims to be a football fan according to the latest Nielsen Global Online Survey. Globally, the game is most popular in Brazil, where 69 percent say they are a fan. India ranks tenth in its love for football globally.

Indians are also very excited about the upcoming FIFA World Cup. 56 percent Indians plan to follow the game this season. Over 700m people around the world watched the final match of the last 2006 World Cup in Germany.

Continue Reading

BEAVERTON, Ore – NIKE, Inc. (NYSE:NKE) today unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.

Continue Reading

MUMBAI – Cricket legend Sachin Tendulkar has been named a United Nations Environment Programme Goodwill Ambassador.

The appointment, made by UNEP Executive Director Mr. Achim Steiner in Mumbai, allows one of the world’s greatest cricketers the opportunity to use his legendary popularity to raise public awareness and harness support for environmental action in India and the world.

Continue Reading

MUMBAI (India PRwire) – Reliance Industries Limited (RIL) and IMG, the world’s leading sports marketing and management company, announced an equal joint venture to develop, market and manage sports and entertainment in India. The venture, IMG Reliance Pvt. Ltd., will have parallel complementary strategies: to provide and operate world class infrastructure and coaching facilities in the country to unlock India’s sporting potential and; to create and operate major sports and entertainment assets in the country.

Continue Reading

CHENNAI -Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality provider, announced its commitment to sponsor India’s budding tennis star – Yuki Bhambri. As per the arrangement, MHRIL will sponsor Yuki for a period of five years.

Mr. Ramesh Ramanathan, Managing Director, MHRIL, said, “Our brand experiences and Holiday services revolve around delighting the family. To the world Yuki is World’s No. 1 Junior player; to us he represents the children in families who are one of the biggest beneficiaries of the holiday experiences that we create. We believe that he has the potential to dominate the Pro circuit, too. We are proud to be the first Indian corporate to have come forward to sponsor him in his journey forward.”

Continue Reading

LONDON (Reuters) – The World Cup is to become a biennial event and after a break this year the team competition will return in 2011 with a record purse of $7.5 million.

The World Cup, which has been held annually since 1953 apart from two occasions in the 1980s, will next year boast one of the richest prize funds in golf when it is held at the Mission Hills Resort on Hainan Island in southern China from Nov. 24-27.

Continue Reading