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	<title>Sports Biz Asia &#187; Sports Marketing</title>
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	<description>Where the Future Lies</description>
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		<title>Pan Pacific come on Board the Asian Golf Tour</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/pan-pacific-board-asian-golf-tour/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/pan-pacific-board-asian-golf-tour/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 06:58:51 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9605</guid>
		<description><![CDATA[Singapore - The Asian Tour will welcome its newest Tour partner after an agreement with the Pan Pacific Hotels Group was sealed for its Pan Pacific Hotels and Resorts brand to become the Official Hotel of the Asian Tour. Pan Pacific Hotels Group owns and/or manages over 30 hotels, resorts and serviced suites with over 10,000 [...]


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<li><a href='http://www.sportsbizasia.com/news/tv-digital/espn-star-sports-partners-speedcast-deliver-live-premium-mobile-sports-content-asia/' rel='bookmark' title='Permanent Link: ESPN STAR Sports partners SpeedCast to deliver LIVE premium mobile sports content in Asia'>ESPN STAR Sports partners SpeedCast to deliver LIVE premium mobile sports content in Asia</a></li>
</ol>]]></description>
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		<item>
		<title>IAAF confirms Samsung as title sponsor of the Diamond League</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/iaaf-confirms-samsung-title-sponsor-diamond-league/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/iaaf-confirms-samsung-title-sponsor-diamond-league/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 06:14:06 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Atheltics]]></category>
		<category><![CDATA[IAAF]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9583</guid>
		<description><![CDATA[The IAAF is delighted to announce that a tender process for the title sponsorship package of the IAAF Diamond League has been concluded successfully. Samsung, a leader in consumer electronics, has agreed to become the title sponsor of the IAAF Diamond League for the next 2 seasons starting in 2010, with an option to extend for an [...]


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</ol>]]></description>
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		</item>
		<item>
		<title>Amigo Sport brings the FIFA Official Merchandise to India</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/amigo-sport-brings-fifa-official-merchandise-india/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/amigo-sport-brings-fifa-official-merchandise-india/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 06:40:57 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Football- Soccer]]></category>
		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9596</guid>
		<description><![CDATA[Mumbai &#8211; India PRwire - Amigo Sports today announced the launch of FIFA Collections in India. Amigo Sports has entered into an exclusive licensing agreement with Global Brands Group the master licensee of the FIFA brand globally, through this agreement Amigo sports has exclusive rights to manufacturing, multi-channel distribution &#38; retail of official FIFA merchandise across [...]


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<li><a href='http://www.sportsbizasia.com/news/india-sports-management-institute/' rel='bookmark' title='Permanent Link: India gets its first Sports Management Institute'>India gets its first Sports Management Institute</a></li>
<li><a href='http://www.sportsbizasia.com/news/sports-marketing/pan-pacific-board-asian-golf-tour/' rel='bookmark' title='Permanent Link: Pan Pacific come on Board the Asian Golf Tour'>Pan Pacific come on Board the Asian Golf Tour</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Standard Chartered’s sponsorship boosts Singapore youth rugby</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/standard-chartereds-sponsorship-boosts-singapore-youth-rugby/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/standard-chartereds-sponsorship-boosts-singapore-youth-rugby/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 06:05:25 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9580</guid>
		<description><![CDATA[Singapore – Standard Chartered Bank announces its continued commitment and support to the development of youth rugby in Singapore with a S$850,000 sponsorship – the biggest amount to date dedicated to youth rugby and one of the most significant sponsorships of youth sports locally. In partnership with the Singapore Rugby Union (SRU), this sponsorship is [...]


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Football Fever Quite High In Cricket Crazy India</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/football-fever-high-cricket-crazy-india/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/football-fever-high-cricket-crazy-india/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 06:33:42 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Football- Soccer]]></category>
		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9591</guid>
		<description><![CDATA[Mumbai (India PRwire) - Unlike popular belief, cricket is not the only sport that interests Indians. Nearly half the country (47%) claims to be a football fan according to the latest Nielsen Global Online Survey. Globally, the game is most popular in Brazil, where 69 percent say they are a fan. India ranks tenth in its love [...]


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</ol>]]></description>
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		</item>
		<item>
		<title>Nike “Write the Future” Campaign allows Fans Around the World to Connect with Their Heroes</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/nike-write-future-campaign-fans-world-connect-heroes/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/nike-write-future-campaign-fans-world-connect-heroes/#comments</comments>
		<pubDate>Thu, 20 May 2010 06:17:52 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Sports Goods]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9586</guid>
		<description><![CDATA[BEAVERTON, Ore – NIKE, Inc. (NYSE:NKE) today unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, [...]


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<li><a href='http://www.sportsbizasia.com/news/sports-marketing/amigo-sport-brings-fifa-official-merchandise-india/' rel='bookmark' title='Permanent Link: Amigo Sport brings the FIFA Official Merchandise to India'>Amigo Sport brings the FIFA Official Merchandise to India</a></li>
<li><a href='http://www.sportsbizasia.com/news/sports-marketing/standard-chartereds-sponsorship-boosts-singapore-youth-rugby/' rel='bookmark' title='Permanent Link: Standard Chartered’s sponsorship boosts Singapore youth rugby'>Standard Chartered’s sponsorship boosts Singapore youth rugby</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Sachin named UNEP Goodwill Ambassador</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/sachin-named-unep-goodwill-ambassador/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/sachin-named-unep-goodwill-ambassador/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:58:01 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9562</guid>
		<description><![CDATA[MUMBAI &#8211; Cricket legend Sachin Tendulkar has been named a United Nations Environment Programme Goodwill Ambassador. The appointment, made by UNEP Executive Director Mr. Achim Steiner in Mumbai, allows one of the world’s greatest cricketers the opportunity to use his legendary popularity to raise public awareness and harness support for environmental action in India and [...]


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		<title>Reliance Industries and IMG Worldwide Forge Alliance</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/reliance-industries-img-worldwide-forge-alliance/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/reliance-industries-img-worldwide-forge-alliance/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:50:43 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9554</guid>
		<description><![CDATA[MUMBAI (India PRwire) &#8211; Reliance Industries Limited (RIL) and IMG, the world&#8217;s leading sports marketing and management company, announced an equal joint venture to develop, market and manage sports and entertainment in India. The venture, IMG Reliance Pvt. Ltd., will have parallel complementary strategies: to provide and operate world class infrastructure and coaching facilities in [...]


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		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>Club Mahindra sign five year deal with Yuki Bhambri</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/club-mahindra-sign-year-deal-yuki-bhambri/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/club-mahindra-sign-year-deal-yuki-bhambri/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:44:29 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Tennis]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9548</guid>
		<description><![CDATA[CHENNAI -Mahindra Holidays &#38; Resorts India Limited (MHRIL), India’s leading leisure hospitality provider, announced its commitment to sponsor India’s budding tennis star – Yuki Bhambri. As per the arrangement, MHRIL will sponsor Yuki for a period of five years. Mr. Ramesh Ramanathan, Managing Director, MHRIL, said, “Our brand experiences and Holiday services revolve around delighting [...]


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		<title>Record purse of $7.5 million for new biennial World Cup</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/record-purse-75-million-biennial-world-cup/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/record-purse-75-million-biennial-world-cup/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:41:08 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Golf World Cup]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9543</guid>
		<description><![CDATA[LONDON (Reuters) &#8211; The World Cup is to become a biennial event and after a break this year the team competition will return in 2011 with a record purse of $7.5 million. The World Cup, which has been held annually since 1953 apart from two occasions in the 1980s, will next year boast one of [...]


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		<item>
		<title>HDFC Standrad Life extends their sponsorship with RR</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/hdfc-standrad-life-extends-their-spinsorship-with-rr/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/hdfc-standrad-life-extends-their-spinsorship-with-rr/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 05:12:24 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Cricket]]></category>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9525</guid>
		<description><![CDATA[MUMBAI – HDFC Standard Life Insurance have extended their sponsorship for IPL 3 with The Indian Premier League (IPL) Team Rajasthan Royal. HDFC Standard Life Insurance  have come on as Associate Sponsors of the team. The deal is said to be valued at just over $1 million (Rs 4.8 crores). As part of the rights [...]


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		<title>World Cup mascot row is political football &#8211; China firm</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/world-cup-mascot-row-political-football-china-firm/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/world-cup-mascot-row-political-football-china-firm/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 04:54:14 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[China]]></category>
		<category><![CDATA[FIFA World Cup 2018]]></category>
		<category><![CDATA[Football- Soccer]]></category>

		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9516</guid>
		<description><![CDATA[BEIJING (Reuters) &#8211; The Chinese company ordered to stop making soccer World Cup mascots because of poor working conditions in their factory hit back at the accusations on Wednesday, saying they were victims of South African politicking. FIFA&#8217;s branding company Global Brands Group (GBG) said on Tuesday that Shanghai Fashion Plastic Products Co. Ltd (SFPPC) [...]


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