MUMBAI – HDFC Standard Life Insurance have extended their sponsorship for IPL 3 with The Indian Premier League (IPL) Team Rajasthan Royal. HDFC Standard Life Insurance  have come on as Associate Sponsors of the team.

The deal is said to be valued at just over $1 million (Rs 4.8 crores).

As part of the rights they have been given the right to give away the Most Valuable Player prize who will receive $1000 in cash and a certificate. In addition, they also plan on workshops with the younger players.

Rajasthan Royal play thier first home match on 15 March in Ahmedabad against Delhi Daredevils.

Image: Siphiwe Sibeko / Reuters

BEIJING (Reuters) – The Chinese company ordered to stop making soccer World Cup mascots because of poor working conditions in their factory hit back at the accusations on Wednesday, saying they were victims of South African politicking.

FIFA’s branding company Global Brands Group (GBG) said on Tuesday that Shanghai Fashion Plastic Products Co. Ltd (SFPPC) must halt production of the Zakumi, the tournament mascot, until it improved working conditions.

Continue Reading

MUMBAI – The Indian Premier League (IPL) today announced that Karbonn Mobiles – a company that redefines mobility with its wide range of attractively priced multimedia phones, has signed long term sponsorship deals for a host of IPL properties. As part of these sponsorships Karbonn Mobile will be the league’s ‘Official Partner Mobile Phone’ and the title sponsor of the new and exciting property Karbonn Mobiles “IPL Nights”, which will be aired as the after parties’ hosted by the IPL post the matches on MTV.

Continue Reading

MUMBAI – The National Basketball Association (NBA) and the Mahindra Group, one of India’s largest and most respected companies, today announced a partnership to launch a new multi-city community-based recreational basketball league. The new league for boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration with the Basketball Federation of India (BFI).

Mahindra will be the title partner of the new recreational league, Mahindra NBA Challenge, which will run for seven weeks annually in two divisions: youth ages 14-17 and adult 18+. The BFI will work with the NBA to implement and oversee league operations across all markets. The Mahindra NBA Challenge will provide basketball enthusiasts and newcomers to the game the opportunity to learn the fundamentals of the game and apply their skills in a fun, competitive environment.

Continue Reading

LIMA (Reuters) – The Peruvian Football Federation (FPF) has lifted a suspension imposed on champions Universitario for allegedly breaking a sponsorship deal.

Universitario did not play their league game against Total Chalaco on Saturday because of the ban.

“It is decided that the ADFP and Universitario settle the controversy before a court of arbitration,” the FPF said in a statement when it ordered the lifting of the suspension on Monday.

Continue Reading

MIAMI (Reuters) – The NFL has signed a four-year agreement with Verizon Wireless to show live games and highlights on mobile phones in a deal U.S. media reported was worth $720 million.

“We are looking forward to working with Verizon Wireless to deliver our fans the most extensive experience on mobile phones,” said NFL senior vice president of media strategy Brian Rolapp in a statement.

“Our fans have an insatiable appetite for football and we will be able to keep them connected wherever they are on game day but also throughout the year.”

Continue Reading

MUMBAI – Mountain Dew a PepsiCo Indian brand has signed a deal with Kings XI Punjab as their beverage partner.

The deal is said to be valued at $1.5 million (Rs.6crores). As part of the deal, Mountain Dew have been given the exclusive pouring rights at home matches besides being the official beverage for the KXIP.

In addition, the sponsorship deal includes branding on the back of the team jersey as well as on gorund.

Continue Reading

MUMBAI – Nivea for Men have extend their sponsorship deal with Chennai Super Kings (CSK) for the up coming IPL3 which starts on 12 March.

The deal is said to be valued at $1 million (Rs4.8 crores). As part of the sponsorship deal Niva hgave been given the rights to player meet and greets, VVIP tickets, Hospitality tickets  for home games as well as matches around Chennai.

Continue Reading

LONDON (Reuters) – The WTA said a new, reduced sponsorship agreement with Sony Ericsson in which the mobile handset maker loses its naming rights to the women’s tennis Tour would give the governing body greater flexibility to grow.

The Women’s Tennis Association and Sony Ericsson gave no financial details of the contract announced on Monday which extends their agreement to the end of 2012.

Continue Reading

DUBLIN (Reuters) – Tiger Woods has turned down a $75 million sponsorship offer from Paddy Power, the Irish bookmaker said on Friday, adding it would make an improved offer to the golfer.

The 14-times major champion winner was dumped by sports drink brand Gatorade last week, the third major corporate sponsor to abandon the American since details of his adulterous affairs surfaced late last year. [ID:nN26101638]

The Dublin-based company said its initial offer to Woods, who was estimated to have earned $100 million annually in endorsement deals before taking an indefinite break from golf in December, covered a five-year period.

Continue Reading