MILAN (Reuters) – Real Madrid and Barcelona topped the world’s richest club followed by Manchester United, according to an annual survey by accountancy firm Deloitte released on Tuesday.

The combined revenues of the top 20 clubs grew by 26 million euros ($35.16 million) to over 3.9 billion euros in 2008-09,amid the global economic downturn.
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UEFA and Coca-Cola today announced an extension of their long term sponsorship agreement during a special ceremony at the Palace of Culture and Science in Warsaw, the very same location where the draw for the qualifying competition of UEFA EURO 2012™ was held on last 7 February.

UEFA and Coca-Cola officially signed the agreement which will cover all competitions listed under the UEFA EUROTOP programme until 2017.

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New Delhi (PTI)- Drinks brand Coca-Cola India and sports apparel company Reebok have signed up sponsorship deals with the Hero Honda FIH Hockey World Cup, to be held here from February 28-March 13.

Coca-Cola India will be the ‘Official Beverage Partner’, while Reebok the ‘Official Apparel Partner’ of the prestigious 12-nation hockey tournament, a release said today.

“Coca-Cola India has always believed in promoting a healthy, active lifestyle through sports and has had a long term association with various sports globally. We are very proud to announce our association with the hockey World Cup.

“Hockey enthusiasts across India would get a chance to share their passion for the game of hockey. We look forward to some power-packed hockey action in March this year,” said Atul Singh, President and CEO of Coca-Cola India.

Delhi – Indian Boxing Federation today got XXX Energy Drink as the Title Sponsor of the forthcoming 5^th Commonwealth Boxing Championship 2010. Following the recent media reports stating the federation facing lack of sponsorships and shortage of funds to host the common wealth games, XXX has come forth to associate themselves with this coveted championship. XXX is a sensational energy drink from the house of the JMJ group. As the game of boxing is full of energy and adrenaline rush it was apt for XXX to associate with it. Like the game of boxing XXX also stands for extreme energy and tremendous excitement.

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Kuala Lumpur – The Asian Football Confederation (AFC) today named international direct selling company, QuestNet as Official Direct Selling Supporter of the AFC Champions League, the region’s top club competition.

“It gives me great pleasure to welcome QuestNet™ as a new partner of the AFC Champions League and into the fold of the Asian football family,” said AFC President, Mohamed bin Hammam.

“These are exciting times for club football as we continue to raise the level of professionalism within our game here in Asia. With the 2009 season setting records for both attendances and viewers, we are glad to have a partner like QuestNet™, who will further engage the football fans in this competition.”

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New Delhi (India PRwire) – India may well have found four promising pacers of the future.

Thanks to Gatorade Pacers 2010, the innovative talent-hunt initiative by the world’s largest-selling sports drink brand Gatorade, Vrinder Singh (Mohali, U-19), Gurudas Shenoy (Mumbai, U-22), Maninder Sidhu (Mohali, U-22), Raman Chahar (Delhi, U-22) have got a lifetime opportunity to hone their bowling skills at the ICC Global Cricket Academy (ICC GCA) headed by former Aussie great Rodney Marsh for seven days.

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Kingsmen ioins Singapore 2010 Youth Olympic Games as Official Events Management Services Sponsor

Kingsmen Creatives Ltd has joined the Singapore 2010 Youth Olympic Games as its Official Events Management Services Sponsor. The company is providing consultancy services to the Singapore Youth Olympic Games Organising Committee (SYOGOC) for venue planning sessions and preparing the drawings, plans and detailed specifications for overlay works at the sport competition venues as well as Culture and Education Programme sites.

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VANCOUVER (Reuters) – U.S. swimmer Michael Phelps has become the first ambassador for the International Olympic Committee’s Youth Olympics as it seeks to raise the profile of its inaugural event in Singapore this year.

Phelps is the most prolific Olympic gold medalist of all time after winning six gold medals at Athens in 2004 and eight in Beijing in 2008.

“I am delighted that I have been given the opportunity to become the first official ambassador of the Youth Olympic Games, and can’t wait to get working with the YOG team to promote the first event this summer,” he said in a statement on Monday.

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Lagardère Unlimited announced they have signed ATP World Tour Singles Player Somdev Devarrman of India who is currently ranked #141 in the world. Devarrman, who attended the University of  Virginia from 2005-2008, was the back-to-back NCAA Division I Singles Champion in 2007 (defeating University of Georgia’s John Isner) and 2008 (defeating University of Tennessee’s J.P. Smith) receiving All-American Honors both seasons. Devarrman turned pro in the summer of 2008, and will be represented by Lagardere Unlimited President, Ken Meyerson, and Client Manager, Kevin Obletz.

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