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Rajasthan Royals sign Moov as shirt sponsor

Rajasthan Royals sign Moov as shirt sponsor

Rajasthan Royals- Yusuf Pathan - HMUMBAI – The Indian Premier League (IPL) Team Rajasthan Royal have signed Indian health products company Paras Pharmaceuticals as Shirt Sponsor for IPL 2010. Paras Pharma will brand the Royal’s Kit with their top pain relief product Moov.

The deal is said to be valued at $3 million (Rs 15 crores).

Paras Phara have been associated with the Royal’s right from the start. They were co-sponsors of the Royal’s for the first edition of the IPL.

Moov replaces Ultratech Cements for the next season.

The next IPL season will start in March 2010.

Image: Siphiwe Sibeko / Reuters


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TV Audience & Sponsorship Assessment IPL-2

This Second feature from TAM Sports-dedicated to Indian Premier League (IPL): 2009 Season; includes an indepth study on advertising and brings out nuances of advertising both in stadia and commercial, and draws comparison between both the seasons.
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