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England see $5 billion benefit from winning 2018 Cup bid

England see $5 billion benefit from winning 2018 Cup bid

BRITAINLONDON (Reuters) – The World Cup would benefit England by at least $5 billion if the country was chosen to host the 2018 tournament, bid chairman Andy Anson said on Thursday.

“Every region will benefit if the World Cup came to England in 2018,” he told a Leaders in Football conference at Chelsea’s Stamford Bridge stadium.

“In fact, an initial independent financial study indicates that an England 2018 World Cup will see five billion pounds ($8.04 billion) spent during the tournament benefiting England’s economy by 3.2 billion pounds.

“I am sure that once our technical plans are finalised next year, our final study will show an even bigger benefit to the economy.”

England are among 11 bidders to stage either the 2018 or 2022 tournaments, with world body FIFA to decide the hosts in December next year.

Image: REUTERS/Andrew Winning


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TV Audience & Sponsorship Assessment IPL-2

This Second feature from TAM Sports-dedicated to Indian Premier League (IPL): 2009 Season; includes an indepth study on advertising and brings out nuances of advertising both in stadia and commercial, and draws comparison between both the seasons.
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