LONDON (Reuters) – CNN International will sponsor Lotus F1 in a long-term deal, the new Malaysian-backed Formula One team said on Tuesday.
The agreement will see the news network’s branding on the race cars, drivers’ overalls and all team clothing from this season.
Lotus team principal Tony Fernandes said the deal was a “sign of the positive impact we have already made in the global business market that such a prestigious brand… has made the decision to partner with us”.
No financial details were given.
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