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IPL against post-match usage of footage

IPL against post-match usage of footage

MUMBAI – Indian Premier League (IPL ) commissioner Lalit Modi yesterday gave reasons for its stand-off with television news channels and major news agencies who are boycotting the third season of the IPL3 event starting on March 12.

“We have no issues relating to the news coverage and have come to an agreement on this with the news channels. The area of disagreement is over the usage of IPL footage in post-match packages whose rights are with our broadcast partner (Sony),” he said at a news conference today.
As far as news agencies are concerned the conditions are that they cannot sell these photos commercially or give them to cricket-related websites (even though they are their subscribers),” he said.  as reported by PTI

“There have been many instances in the past when these photos were used for commercial purposes. You cannot use them to sell shampoo,” Modi declared.

Image: REUTERS/Siphiwe Sibeko


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TV Audience & Sponsorship Assessment IPL-2

This Second feature from TAM Sports-dedicated to Indian Premier League (IPL): 2009 Season; includes an indepth study on advertising and brings out nuances of advertising both in stadia and commercial, and draws comparison between both the seasons.
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