The ITF announced today that HP, the world’s largest technology company, has become an international sponsor of its premier team competition, Davis Cup by BNP Paribas.
The four-year agreement, which sees HP become the Official Technology Sponsor of Davis Cup, begins this week with the opening round of the 2010 Davis Cup by BNP Paribas. A total of eight World Group ties and 26 Zone Group ties will be played on 5-7 March in 34 nations worldwide. One hundred and thirty-three nations have entered the 2010 competition and approximately 60 nations will host ties during the year.
HP becomes the latest company to join Davis Cup’s portfolio of international sponsors and partners, underlying the current commercial strength of the competition. Title sponsor BNP Paribas is entering its tenth year of sponsorship and in 2010 is joined by six other worldwide sponsors and partners including HP.
In addition to on-court banners and on-site hospitality, HP will be an invaluable technology partner for Davis Cup, and its expertise and products will improve Davis Cup ties around the world. HP will also advise the ITF on new ways to develop its information technology systems and internet properties. The ITF currently owns the largest tennis database, and its group of websites include the highly successful official Davis Cup websites, www.daviscup.com and
ITF President Francesco Ricci Bitti said: “It is great news for the ITF and for the sport of tennis that a high profile company like HP has joined our international family of Davis Cup sponsors. The company has a huge global reach and diverse customer base, and we believe HP will be an outstanding partner for Davis Cup by BNP Paribas. Technology is one of the world’s true growth areas, and we look forward to working with HP on the enhancement of our
own technology systems.”
“The Davis Cup exemplifies the thrill, excitement and passion of international competition, delivering the highest level of championship tennis for millions of fans worldwide,” said Michael Mendenhall, senior vice president and chief marketing officer, HP. “Our global reach is as broad as the game itself, and we are pleased to partner with the ITF to deliver innovative technology solutions and services that bring fans one step closer to the court.”
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