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African telecom company Globacom signs a five year sponsorship deal with Man Utd

African telecom company Globacom signs a five year sponsorship deal with Man Utd

man-uAFRICA- Africa’s leading telecoms operator and biggest supporter of football Globacom and English Premier League Champions Manchester United, have signed a five-year sponsorship deal.

The partnership deal, will provide a unique chance to budding West African players to have an international exposure and training facilities at the Manchester United Soccer Academy.

Both Mancherster United and Globacom have the rights of association in three African countries, Nigeria, Ghana and Benin Republic.

“At Globacom, we have consistently played a leading role in identifying opportunities and providing platforms for positive transformation of youths through football,” Globacom Group Executive Director, Paddy Adenuga, told the Nigerian newspaper Thisday.

Globacom’s Group Executive Director, Mr. Paddy Adenuga, described the partnership as “This new partnership with the world’s most famous football club will no doubt give impetus to the quest by kids in Nigeria, Ghana and Benin Republic to become world stars.”

The partnership, which will be unveiled on Friday at Old Trafford, will also involve promotional packages for Manchester United fans in Nigeria, Ghana and Benin to watch live matches involving the English champions.


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TV Audience & Sponsorship Assessment IPL-2

This Second feature from TAM Sports-dedicated to Indian Premier League (IPL): 2009 Season; includes an indepth study on advertising and brings out nuances of advertising both in stadia and commercial, and draws comparison between both the seasons.
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