Mumbai – India PRwire - Amigo Sports today announced the launch of FIFA Collections in India. Amigo Sports has entered into an exclusive licensing agreement with Global Brands Group the master licensee of the FIFA brand globally, through this agreement Amigo sports has exclusive rights to manufacturing, multi-channel distribution & retail of official FIFA merchandise across India. The FIFA Official Stores will open across more than 10 countries globally with India being the most recent entrant.
Amigo Sports Pvt. Ltd. will be setting up FIFA Official Stores across India. The first of the FIFA Official Stores will come up in the Palladium Mall & Oberoi Mall followed by other stores across the country. Amigo Sports Pvt. Ltd currently has a strong footprint of 49 stores across the country scaling up to 100 before end of 2010. Amigo Sports Pvt. Ltd has also tied up with departmental stores like Shoppers Stop, Central & Westside to sell and promote official FIFA branded merchandise.
The FIFA Official Stores will be exceptional retail spaces, set in prime retail locations. The FIFA Official Store retail experience aims to connect fans around the world to FIFA’s rich heritage reflecting the dynamism of football since 1904. The FIFA Official Store experience promises fans an innovative and entertaining in-store football experience. The stores will stock official FIFA Collections, event merchandise and products from FIFA Commercial Affiliates. FIFA Collections is FIFA’s football lifestyle apparel and accessories range designed with a unique signature fusing football, fashion and culture.
Simon Hawkins, SVP & GM, FIFA & Football Business Unit, Global Brands Group, said “It’s a very exciting time for us. Since we signed our agreement with FIFA, we have been working closely with them and are delighted to partner with Amigo Sports to bring this brand to India. Although one would think India is a cricket crazy nation, tv audience estimates suggest that over 287 million people will be watching the 2010 FIFA World Cup™ in India, THE country with the potential to be one of the largest football consuming nations in the world. The FIFA Official Stores will stock official FIFA merchandise and will look to deliver a complete ‘footballing lifestyle’ experience to the true football fanatic
We are confident in the ability of Amigo Sports to deliver that very same experience to our clientele and to aggressively roll-out the FIFA brand and FIFA retail stores in this fast growing upwardly mobile Indian market.”
Sanjiv Mehta, Chairman, Amigo Sports, said “We are excited at being the partner of choice to bring FIFA retail and lifestyle merchandise to India. FIFA is an iconic brand and has reached millions across the globe. In India football is fast becoming a huge draw and there is a huge following for the sport. We have seen a huge fan following for the game and there is a decent club loyalty. We feel that this is the right time to launch the FIFA Brand in the Indian market with the 2010 FIFA World Cup™ around the corner. We at Amigo Sports will bring world class expertise in the roll out of the FIFA Merchandise in India and look to reach out to the football crazy Indians through various touch points and innovative formats.”
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