MUMBAI – The Indian Premier League (IPL) today announced that Karbonn Mobiles – a company that redefines mobility with its wide range of attractively priced multimedia phones, has signed long term sponsorship deals for a host of IPL properties. As part of these sponsorships Karbonn Mobile will be the league’s ‘Official Partner Mobile Phone’ and the title sponsor of the new and exciting property Karbonn Mobiles “IPL Nights”, which will be aired as the after parties’ hosted by the IPL post the matches on MTV.
Karbonn Mobile’s association with game of cricket has been synonymous since its launch last year when the mobile handset manufacturer sponsored the visiting Cape Cobras and was the associate sponsor for the Diamond Eagles during the Champions League Twenty20. More recently, Karbonn Mobiles was Title Sponsor for the five-match ODI series between India and Sri Lanka in December 2009.
Lalit Modi, Chairman and Commissioner, Indian Premier League said, “It is indeed a pleasure to partner with Karbonn Mobiles, which has emerged as one of the fastest growing mobile brand in the country. I am certain the company’s association with the IPL as its Official Partner Mobile Phone and the title sponsor for “IPL Nights” with MTV will prove to be a mutually beneficial partnership. Through Karbonn’s IPL Nights we will deliver on our promise of extending the IPL franchise beyond cricket, with the introduction of a unique proposition to create an unprecedented genre of cricketainment.”
Karbonn Mobiles is a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group. Sudhir Hasija, Chairman, Karbonn Mobiles commented, “Karbonn Mobiles is extremely proud to be associated as an Official Partner Mobile Phone of the IPL and a Title Sponsor for the IPL Nights – after parties. We believe this partnership shares many common ideals, including those of continual innovation to introduce new and innovative products to a broad consumer audience. Cricket is a religion in our country and is perhaps the most deep rooted sport in the Indian psyche, and hence, associating with the world’s hottest sports league was an easy decision.”
Pradeep Jain, Managing Director, Karbonn Mobiles, said, “Karbonn Mobiles is extremely proud to be associated with the IPL. Our partnership with IPL is one of the largest sponsorship deals signed by an Indian mobile phone brand. We feel that it’s a great platform to capitalize on the mass visibility and through this association we aim to leverage the Karbonn Mobiles brand. Going forward as a brand we will explore more such brand properties to further strengthen the brand.”
Catch the Pink – Karbonn Breast Cancer Initiative: Karbonn Mobiles will also donate Rs. 25,000 per match to the Indian Cancer Society Delhi as part of a special initiative. Three IPL fans will be randomly selected from amongst the crowd in the stadium on match day to come onto the field during the mid-innings break and will get the opportunity to test their catching skills with the MCC’s pink balls. For each catch, Karbonn Mobiles will donate the sum of Rs. 25,000 to the Indian Cancer Society Delhi.
Karbonn Mobiles has earmarked an investment of Rs. 200 crores for the current fiscal for product development, marketing & sales operations in India, Bangladesh, Sri Lanka and Nepal while it aims to foray into new and emerging markets of Middle East and Africa within the first quarter of 2010 – 11 financial year. This is one of the largest investments by any indigenous entity in India within the span of a year of operations in the mobile phones segment. The company is aiming to double its revenues in excess of Rs. 2400 crore from its operations in the current financial year.
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