Posted on02 February 2010.
SINGAPORE – The Singapore Badminton Association (SBA) and Li-Ning Sports Singapore Pte Ltd are pleased to announce that Li-Ning Sports Singapore Pte Ltd (Li-Ning) will be sponsoring SBA to the total amount of S$8.8 million in cash and value-in-kind over a 4-year period from 2010 to 2013.
Ms Vivien Lim
General Manager (Southeast Asia Operations), Li-Ning Sports Singapore Pte Ltd:
“Our strategic direction from 2009 and subsequent next five years, will involve overseas market development, together with our aim to become the sporting brand synonymous with Badminton. The brand differentiation is to establish badminton as Benchmark Sport. In addition,core competencies of Li-Ning are brand building and marketing, proper product design and R&D. Now the company wants to consolidate their position via entering to National/State level by sponsoring Associations, Coaches, Players and organizing tournaments. Li-Ning has got all capabilities to face competition, fulfill commitments and keep satisfied our business partners & all brand promoters.
Hence, Li-Ning Sports Singapore is pleased and honored to be the main sponsor of SBA which promotes badminton – one of the most popular sports in Singapore and the world. Li-Ning Sports Singapore is a strong believer in our Mission, “Through sports, we inspire in people the desire and power to make breakthroughs“. We hope that our sponsorship of events such as the Li-Ning Singapore Open Super Series, International Series and Youth International, as well as sponsorship of the national shuttlers will encourage youths to take their badminton talents to a higher level. I would also like to extend my greatest gratitude, on behalf of Li-Ning Company Limited (China), to SBA for their excellent efforts, support and passionate commitment to the badminton sport and in their working relations with us over the past year.”
Mr Lee Yi Shyan
President, Singapore Badminton Association
(Minister of State for Trade & Industry and Manpower):
“SBA is happy to find a partner in Li-Ning which shares our strategic vision for the badminton sport. Their generous sponsorship would help us accomplish many things that we could not do before. With Li-Ning’s partnership, we hope to bring badminton to the next level of excellence.”
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