MUMBAI – Mountain Dew a PepsiCo Indian brand has signed a deal with Kings XI Punjab as their beverage partner.
The deal is said to be valued at $1.5 million (Rs.6crores). As part of the deal, Mountain Dew have been given the exclusive pouring rights at home matches besides being the official beverage for the KXIP.
In addition, the sponsorship deal includes branding on the back of the team jersey as well as on gorund.
Mountain Dew have palnned a number of promotions that would bring the fan closer to the team as well as the game. The brand has also planned player meet and greet events.
Kings XI Punjab will play their first home match on March 13 against Delhi Daredevils.
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