Singapore - The Asian Tour will welcome its newest Tour partner after an agreement with the Pan Pacific Hotels Group was sealed for its Pan Pacific Hotels and Resorts brand to become the Official Hotel of the Asian Tour.
Pan Pacific Hotels Group owns and/or manages over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development under the two Pan Pacific® and PARKROYAL® brands.
This partnership, which takes place with immediate effect, will see staff and officials from the Asian Tour as well as region’s top golfers hosted at Pan Pacific and PARKROYAL hotels and resorts across Asia.
Pan Pacific Hotels Group will receive significant exposure via the Asian Tour’s various commercial media platforms which includes the official website, www.asiantour.com and Asian Tour Television, which is aired in over 40 countries globally.
Pan Pacific Hotels Group’s partnership with the Asian Tour, which is the official sanctioning body for professional golf and the only player-led organisation in the region, marks the hotel group’s first foray into golf sponsorship.
“This is an important partnership and one that very much complements our vision and our strategic expansion,” said A. Patrick Imbardelli, President and CEO of Pan Pacific Hotels Group.
“The prolific Asian Tour allows us to reach out to a new customer segment, a whole community of golfing enthusiasts as we expand our portfolio across Asia. We are committed to creating memorable hotel experiences for all of these new customers, and the great people from Asian Tour.”
Asian Tour’s Executive Chairman, Kyi Hla Han praised the new partnership with Pan Pacific Hotels Group, saying it was another strong endorsement for the Tour and professional golf in the region.
“We are proud and honored to welcome Pan Pacific on board as the Official Hotel Partner of the Asian Tour. This is a significant development for the Asian Tour as we continuously seek to build a solid commercial platform for the Tour,” said Han.
Pan Pacific Hotels Group is the fifth multi-national corporation to take up Tour Partnership status with the Asian Tour this year, following the likes of Swedish designer company J. Lindeberg (Official Apparel), Royal Selangor Pewter (Official Trophy Supplier), Inetol Headwear (Official Headwear Supplier) and Singha (Official Beer).
Pan Pacific Singapore was recently announced as the Official Hotel of the Handa Singapore Classic, which is one of four new events to feature on the 2010 Asian Tour Schedule.
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