MUMBAI- Singapore based venture capitalist Sigma Ventures Pte. Limited is pleased to announce that they have today acquired the global mobile application rights for the Indian Premier League, on an exclusive basis. The deal, with Global Cricket Ventures Limited, the exclusive global mobile rights holder for the IPL, is for a period of 8 years, including the 2017 IPL season. Sigma Ventures has acquired these rights jointly with their technology partner, Chennai based DCI Mobile Studios, a division of Dot Com Infoway Limited (DCI), India.
The deal will enable Sigma and DCI to offer mobile application technology branded the “Official IPL Mobile Application” for use on smartphones such as the Apple iPhone, BlackBerry and those based on the Android platform. The applications (or “apps”) will be available from application stores such as the iTunes Store and the Android Marketplace. The mobile apps will cover a wide range of features, including real-time ball-by-ball video clips from IPL matches, replays, highlights, live scores, news and commentary, and images. The apps will be available for download from the app stores on a paid subscription basis, and will include in-app advertising.
Lalit Modi, Chairman & Commissioner, Indian Premier League (IPL) said, ”Mobile Applications are one of the biggest developments in the mobile space, and the IPL is delighted to partner with Sigma and DCI to make the Official IPL Mobile Applications available to more people across multiple platforms. I believe that these innovative apps will significantly enrich the user experience for the global cricket fan by providing a direct window to the on-field action through generation next technologies.”
“The IPL is undoubtedly the world’s hottest sports league offering exciting, multifaceted new investment opportunities. With the explosive growth of the mobile application marketplace, combined with an increasing demand from sports fans globally for real-time video content, we believe that video-powered mobile applications present a fertile growth opportunity,” said SG Srinivasan, Chairman of Sigma Ventures Pte Limited.
“Sigma Ventures is delighted to be associated with the IPL, the fastest appreciating sports business globallyand is excited about the tremendous growth prospects which we believe this novel investment offers us. Set against the background of economic recovery, I am extremely positive that the momentum for this popular tournament will grow exponentially going forward. ”, says Srinivasan.
Girish Ramdas, President – DCI said: “We are thrilled that DCI’s idea of bringing the IPL onto the world of Mobile Applications has come true and to be the ones developing the Official Mobile Applications for the IPL is the icing on the cake. We look forward to bringing mobile communities both here in India and around the world an interactive and unique mobile smartphone experience.”
Vijay Srinivasan, Director, GCV, said, “We are very pleased to sign this partnership with Sigma Ventures & DCI. This year – with the IPL returning home to India – there is unprecedented interest in the league and delivering the IPL experience to as many users as possible, using multiple delivery platforms including mobile is of key importance to growing the fan base of the league.”
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