MALAYSIA – Total Sports Asia (TSA), has brokered an arrangement between Manchester United legend Ryan Giggs and Swiss luxury watch brand CYMA. In this arrangement initiated by Bates 141 (Hong Kong) and the CYMA brand, Mr. Giggs will endorse CYMA watches through a campaign created and executed by Bates across its key Asian markets into 2010. The deal covers the territories of Greater China, Malaysia, Singapore and Thailand.

The deal comes in a time where, after 17 seasons, Giggs seems to be in the best shape of his life. The Manchester United left winger has scored seven goals so far in the current Barclays Premier League season as well as a goal against German Champion Wolfsburg in the UEFA Champions League and has recently been short-listed for the European Player of the Year Award.

James Law, General Manager of City Chain Company Ltd., commented: “Ryan Giggs provides a perfect match for CYMA Watches. With his role model attitude towards loyalty, fair play and discipline as well as excellent match play he showcases CYMA’s brand values built upon a passion for impeccable craftsmanship and dedication to Swiss watchmaking tradition. It is amazing to see that at the age of 35 Giggs is amongst the best BPL players.”

Ryan Giggs stated: “I would like to thank CYMA for their trust in me. I will pay back their confidence in me on the pitch.”

James White, TSA Vice President Sales & Business Development, added: “We are proud to work with the best in the market – with CYMA, one of the leading manufacturers of luxury watches as well as Ryan Giggs, one of the best midfielders English league football has seen to date. This deal shows that TSA’s relationships and knowledge of the market can be integral to brands across Asia.”

        

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