BERN, Switzerland (PRNewswire) – INTERSPORT, the world’s leading Sports Retailer, is proud to announce its partnership agreement to cooperate with three major PUMA African Football Federations: Ghana, Ivory Coast and Cameroon.

In 2010, the eyes of the world will be turned to Africa thanks to the Orange Africa Cup of Nations and 2010 FIFA World Cup South Africa. This partnership agreement will enable INTERSPORT to capitalize on the increased attention that Africa and African Football will receive during the course of 2010.

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Kenya Airways  have signed a two years sponsorship deal with Kenya Rugby Football Union (KRFU)  worth $4 million (Sh31.25).

The first year of the contract (2009/2010 season) will see Kenya Airways pump in would ($2 million) Sh15m

Titus Naikuni,  CEO Kenya Airways said that the package for the national rugby team would be increased by 12 per cent for the 2010/2011 season with the whole package amounting to an estimated Sh31.25m.

AFRICA- Africa’s leading telecoms operator and biggest supporter of football Globacom and English Premier League Champions Manchester United, have signed a five-year sponsorship deal.

The partnership deal, will provide a unique chance to budding West African players to have an international exposure and training facilities at the Manchester United Soccer Academy.

Both Mancherster United and Globacom have the rights of association in three African countries, Nigeria, Ghana and Benin Republic.

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HERZOGENAURACH, Germany (PRNewswire) – PUMA, the leading sportslifestyle brand and a powerhouse in African football delivered a trifecta news announcement today, paving the way for the Orange African Cup of Nations Angola 2010(TM) (CAN 2010). PUMA has unveiled the 2010 Football Kits for the eleven African teams it sponsors: Ghana, Cameroon, Ivory Coast, Mozambique, Egypt, Tunisia, Namibia, Morocco, Angola, Senegal and Togo.

PUMA is also proud to announce the signing of Algeria FA. Les Fennecs (The Desert Foxes), will be part of the PUMA football portfolio from January 1st 2010. Finally, the sportslifestyle company has been named the Official Fan Shop of the Orange African Cup of Nations Angola 2010.

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Castle Lager is delighted to announce the return to the sponsorship of the annual Cosafa Senior Challenge, now known as the Cosafa Castle Challenge.

Castle Lager was the original sponsor of the tournament more than a decade ago and played a major role in it very quickly becoming an important staple of regional football and a highly-regarded international success with its widespread interest, fulsome coverage and live television broadcasts.

Castle is delighted to again be associated with an event still regarded as one of the foremost on the annual African footballing calendar.
This is particularly true as we look ahead to a first-ever World Cup in Africa which promises to do so much for the game on our continent, said Mr Dave Carruthers, Marketing Director, SAB Miller.

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LONDON, Oct 6 (Reuters) – The NBA is opening at least five new international offices, including around three in Africa by 2012, NBA Commissioner David Stern said on Tuesday.

Speaking ahead of a pre-season game in London between the Chicago Bulls and the Utah Jazz, Stern said the NBA was hiring staff, a year after the league laid off around 80 employees.

“We’ve made a number of hires with respect to our international offices over the past year,” Stern told a news conference, adding the league is opening offices in India and the Middle East.

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