SINGAPORE – Today’s marketplace is cluttered with products and services, and heavily packed with diverse marketing efforts in place to entice and attract consumers. Brands are now confronted with the challenge to differentiate themselves, forge connections and evoke emotions in consumers. In order to beat the marketing rat race and emerge as industry tops, marketers must move beyond merely drawing eyeballs to their brands, to forging lasting relationships that translate into sales and customer retention.

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A senior delegation from the USA Bid Committee will join England, Russia, Japan, Australia, Holland-Belgium and Qatar at the Soccerex 2009 Global Convention. This will bring the total number of FIFA World Cup bidding teams attending to seven, all presenting their proposals to the football industry stakeholders at the event.

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In less than two weeks, thousands of top football industry executives from around the world will attend the Soccerex 2009 Global convention in South Africa. Hundreds of attendees will be representing internationally-renowned brands and football clubs, all of them are looking to use Soccerex as an opportunity to do business.

The Soccerex Global Convention has built a reputation as the leading business platform for the football industry. Football clubs and brands that have signed up for the exclusive networking and social events at this year’s convention include:

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LONDON- England 2018 will promote their bid to host the World Cup at the Soccerex Global Convention in South Africa later this month to bring the total of rival bidders taking a presence in Johannesburg to six, over half of those competing to stage the event.

The England team will fly to the South African capital to set out their wares before football heavyweights like Sepp Blatter, Jack Warner, Franz Beckenbauer, Ricardo Terra Teixeira and Rafael Salguero, all of whom are part of the FIFA Executive Committee which ultimately decides which World Cup bid will be victorious.

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The HollandBelgium Bid team are the latest 2018 & 2022 World Cup Bid Committee to confirm a significant presence at the forthcoming Soccerex 2009 Global Convention. To gain exposure among the global football community they have opted to take an exhibition stand and sponsor a networking reception.

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Seat Advisor, one of Asia’s leading sports event ticketing and accreditation specialists, has signed a new partnership agreement with ASIA SPORTS 2009.  The agreement offers Seat Adviser the opportunity to showcase its products and technical expertise to rights holders and agencies across Asia, with Seat Adviser assuming responsibility for delegate data management, entry passes, and media accreditation at the ASIA SPORTS 2009 forum.

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Soccerex is proud to announce sports drink company Soccerade as official sponsor of the Soccerex Football Festival.

Soccerade is a respected sports drink, specifically formulated for footballers. It is used by athletes and sports enthusiasts around the world and it ranks Cristiano Ronaldo and Felipe Massa among its ambassadors. This deal will run for 5 years and will see Soccerade as the Festival’s title sponsor.

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Soccerex is delighted to announce that the Russia 2018/2022 Bid Committee will sponsor a Networking Café at Soccerex 09.

The Russian bid, which has already received praise from the FIFA President, will be in an important position at the heart of the Soccerex exhibition. This will give them the opportunity to promote their bid to some of the most influential figures in the international football community including FIFA Executive Committee members Franz Beckenbauer, Rafael Salguero, Ricardo Terra Teixeira and Jack A. Warner.

Soccerex is the ideal platform to raise awareness about the Russian bid and emphasize the fact that Russia is on a quest to host its first ever World Cup.

Alexey Sorokin, CEO of the Football Union of Russia and of the Bid Committee commented: “Having a visible presence at Soccerex will be an integral part of our promotional activity to present and explain the unique features of the Russian bid and help us to secure the attention of the key decision makers in football.”

Soccerex 09 will run from 28 November to 2 December in Johannesburg, South Africa. To find out more about this event please call the Soccerex Team on +44 (0)20 8742 7100.

Soccerex is delighted to announce that one of the most powerful figures in world football, Ricardo Terra Teixeira, will be at this year’s event.

As head of the Brazilian Football Confederation (CBF), Teixeira is in charge of the 2014 FIFA World Cup, and will be ideally placed to report on preparations in Brazil, including infrastructure, security and stadia redevelopment. Furthermore, he will on hand to provide an insight into how Brazil plans to host two major sporting events in quick succession.

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Harold Mayne-Nicholls (President, Chile FA) will present a commercial guide to Chilean football at Soccerex 2009. This world-class presentation will outline the commercial makeup and investment opportunities in one of the most exciting leagues in South America.

Speaking exclusively to Soccerex.com, Harold commented that his “federation has been involved with Soccerex in the past and the results were fantastic – lots of contacts, new friends and information essential to the growth of our organization. We are delighted to be able to present our league and football experiences to the international community at Soccerex 2009.”

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