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	<title>Sports Biz Asia &#187; Cricket</title>
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	<description>Where the Future Lies</description>
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		<title>Sachin named UNEP Goodwill Ambassador</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/sachin-named-unep-goodwill-ambassador/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/sachin-named-unep-goodwill-ambassador/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 03:58:01 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sports Marketing]]></category>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9562</guid>
		<description><![CDATA[MUMBAI &#8211; Cricket legend Sachin Tendulkar has been named a United Nations Environment Programme Goodwill Ambassador. The appointment, made by UNEP Executive Director Mr. Achim Steiner in Mumbai, allows one of the world’s greatest cricketers the opportunity to use his legendary popularity to raise public awareness and harness support for environmental action in India and [...]


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		<title>HDFC Standrad Life extends their sponsorship with RR</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/hdfc-standrad-life-extends-their-spinsorship-with-rr/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/hdfc-standrad-life-extends-their-spinsorship-with-rr/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 05:12:24 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9525</guid>
		<description><![CDATA[MUMBAI – HDFC Standard Life Insurance have extended their sponsorship for IPL 3 with The Indian Premier League (IPL) Team Rajasthan Royal. HDFC Standard Life Insurance  have come on as Associate Sponsors of the team. The deal is said to be valued at just over $1 million (Rs 4.8 crores). As part of the rights [...]


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		<title>IPL ties up with Karbonn Mobiles as Official Partner Mobile Phone</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/ipl-ties-karbonn-mobiles-official-partner-mobile-phone/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/ipl-ties-karbonn-mobiles-official-partner-mobile-phone/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 05:06:19 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9497</guid>
		<description><![CDATA[MUMBAI &#8211; The Indian Premier League (IPL) today announced that Karbonn Mobiles – a company that redefines mobility with its wide range of attractively priced multimedia phones, has signed long term sponsorship deals for a host of IPL properties. As part of these sponsorships Karbonn Mobile will be the league’s ‘Official Partner Mobile Phone’ and [...]


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		<title>Mountain Dew signs up with Kings XI Punjab</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/mountain-dew-signs-kings-xi-punjab/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/mountain-dew-signs-kings-xi-punjab/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 07:11:05 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9457</guid>
		<description><![CDATA[MUMBAI &#8211; Mountain Dew a PepsiCo Indian brand has signed a deal with Kings XI Punjab as their beverage partner. The deal is said to be valued at $1.5 million (Rs.6crores). As part of the deal, Mountain Dew have been given the exclusive pouring rights at home matches besides being the official beverage for the [...]


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		<title>Nivea extend with Chennai Super Kings</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/nivea-extend-chennai-super-kings/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/nivea-extend-chennai-super-kings/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 05:13:33 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9459</guid>
		<description><![CDATA[MUMBAI &#8211; Nivea for Men have extend their sponsorship deal with Chennai Super Kings (CSK) for the up coming IPL3 which starts on 12 March. The deal is said to be valued at $1 million (Rs4.8 crores). As part of the sponsorship deal Niva hgave been given the rights to player meet and greets, VVIP [...]


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		<title>IPL to retender for two new franchises</title>
		<link>http://www.sportsbizasia.com/news/ipl-retender-franchises/</link>
		<comments>http://www.sportsbizasia.com/news/ipl-retender-franchises/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 05:02:58 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9428</guid>
		<description><![CDATA[MUMBAI -  The Governing Council of the Indian Premier League (IPL) today decided to retender the bids for two new franchises with a few changes to the original tender. The revised ITT document will now be available on Tuesday 9 March, with the fresh bids to be opened by the IPL Governing Council on 21 [...]


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		<title>Sigma acquire IPL mobile application rights</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/sigma-acquire-ipl-mobile-application-rights/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/sigma-acquire-ipl-mobile-application-rights/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 04:55:54 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9421</guid>
		<description><![CDATA[MUMBAI- Singapore based venture capitalist Sigma Ventures Pte. Limited is pleased to announce that they have today acquired the global mobile application rights for the Indian Premier League, on an exclusive basis.  The deal, with Global Cricket Ventures Limited, the exclusive global mobile rights holder for the IPL, is for a period of 8 years, [...]


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		<title>IPL signs deal with July Systems for Mobile net</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/ipl-signs-deal-july-systems-mobile-net/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/ipl-signs-deal-july-systems-mobile-net/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 04:48:51 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9415</guid>
		<description><![CDATA[MUMBAI &#8211; The Indian Premier League (IPL) announced a partnership with mobile internet firm July Systems. The deal was signed by IPL and its licensing partner Global Cricket Ventures. The deal gives July the rights to launch mobile internet for the IPL. The deal will enable fans view the IPL action on internet-enabled handsets in [...]


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		<title>MAXX Mobile to sponsor IPL strategic Timeouts and Playoff Games</title>
		<link>http://www.sportsbizasia.com/news/sports-marketing/maxx-mobile-sponsor-ipl-strategic-timeouts-playoff-games/</link>
		<comments>http://www.sportsbizasia.com/news/sports-marketing/maxx-mobile-sponsor-ipl-strategic-timeouts-playoff-games/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 04:07:34 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9386</guid>
		<description><![CDATA[MUMBAI- The Indian Premier League (IPL) and the M AXX Group today signed on as one of the lead sponsors for multiple properties in IPL 2010. In a move to reach out to its target audience across the country, MAXX will now act as the DLF IPL’s Strategic Timeout Partner and will also add spice [...]


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		<title>vRock Mobile wins exclusive SMS &amp; MMS global rights</title>
		<link>http://www.sportsbizasia.com/news/tv-digital/vrock-mobile-wins-exclusive-sms-mms-global-rights/</link>
		<comments>http://www.sportsbizasia.com/news/tv-digital/vrock-mobile-wins-exclusive-sms-mms-global-rights/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 04:00:02 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9378</guid>
		<description><![CDATA[MUMBAI &#8211; In yet another path-breaking initiative, the Indian Premier League (IPL) and its licensing partner Global Cricket Ventures (GCV) today announced an agreement with vRock Mobile Communications Pvt Ltd (vRock Mobile), which has acquired the sole and exclusive worldwide SMS, MMS and IVR rights for a period of five years. vRock Mobile will have [...]


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		<title>IPL sign broadcast deal with ITV for UK</title>
		<link>http://www.sportsbizasia.com/news/tv-digital/ipl-sign-broadcast-deal-with-itv-for-uk/</link>
		<comments>http://www.sportsbizasia.com/news/tv-digital/ipl-sign-broadcast-deal-with-itv-for-uk/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 03:46:20 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9366</guid>
		<description><![CDATA[MUMBAI &#8211; The Indian Premier League have signed a broadcast deal with ITV for UK. IPL 3 which is to be held from March 12, can be seen in the United Kingdom on ITV, the Twenty20 League&#8217;s commissioner Lalit Modi announced yesterday. &#8220;The UK market has traditionally been very difficult to crack and Sky TV [...]


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		<title>IPL against post-match usage of footage</title>
		<link>http://www.sportsbizasia.com/news/events/ipl-postmatch-usage-footage/</link>
		<comments>http://www.sportsbizasia.com/news/events/ipl-postmatch-usage-footage/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 03:39:09 +0000</pubDate>
		<dc:creator>The Sports Biz Asia Team</dc:creator>
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		<guid isPermaLink="false">http://www.sportsbizasia.com/?p=9363</guid>
		<description><![CDATA[MUMBAI &#8211; Indian Premier League (IPL ) commissioner Lalit Modi yesterday gave reasons for its stand-off with television news channels and major news agencies who are boycotting the third season of the IPL3 event starting on March 12. &#8220;We have no issues relating to the news coverage and have come to an agreement on this [...]


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