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HP Joins Davis Cup Line-up of Sponsors


The ITF announced today that HP, the world’s largest technology company, has become an international sponsor of its premier team competition, Davis Cup by BNP Paribas.

The four-year agreement, which sees HP become the Official Technology Sponsor of Davis Cup, begins this week with the opening round of the 2010 Davis Cup by BNP Paribas. A total of eight World Group ties and 26 Zone Group ties will be played on 5-7 March in 34 nations worldwide. One hundred and thirty-three nations have entered the 2010 competition and approximately 60 nations will host ties during the year.

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TV Audience & Sponsorship Assessment IPL-2

This Second feature from TAM Sports-dedicated to Indian Premier League (IPL): 2009 Season; includes an indepth study on advertising and brings out nuances of advertising both in stadia and commercial, and draws comparison between both the seasons.
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