MUMBAI – Cricket legend Sachin Tendulkar has been named a United Nations Environment Programme Goodwill Ambassador.

The appointment, made by UNEP Executive Director Mr. Achim Steiner in Mumbai, allows one of the world’s greatest cricketers the opportunity to use his legendary popularity to raise public awareness and harness support for environmental action in India and the world.

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CHENNAI -Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality provider, announced its commitment to sponsor India’s budding tennis star – Yuki Bhambri. As per the arrangement, MHRIL will sponsor Yuki for a period of five years.

Mr. Ramesh Ramanathan, Managing Director, MHRIL, said, “Our brand experiences and Holiday services revolve around delighting the family. To the world Yuki is World’s No. 1 Junior player; to us he represents the children in families who are one of the biggest beneficiaries of the holiday experiences that we create. We believe that he has the potential to dominate the Pro circuit, too. We are proud to be the first Indian corporate to have come forward to sponsor him in his journey forward.”

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MUMBAI – HDFC Standard Life Insurance have extended their sponsorship for IPL 3 with The Indian Premier League (IPL) Team Rajasthan Royal. HDFC Standard Life Insurance  have come on as Associate Sponsors of the team.

The deal is said to be valued at just over $1 million (Rs 4.8 crores).

As part of the rights they have been given the right to give away the Most Valuable Player prize who will receive $1000 in cash and a certificate. In addition, they also plan on workshops with the younger players.

Rajasthan Royal play thier first home match on 15 March in Ahmedabad against Delhi Daredevils.

Image: Siphiwe Sibeko / Reuters

MUMBAI – The Indian Premier League (IPL) today announced that Karbonn Mobiles – a company that redefines mobility with its wide range of attractively priced multimedia phones, has signed long term sponsorship deals for a host of IPL properties. As part of these sponsorships Karbonn Mobile will be the league’s ‘Official Partner Mobile Phone’ and the title sponsor of the new and exciting property Karbonn Mobiles “IPL Nights”, which will be aired as the after parties’ hosted by the IPL post the matches on MTV.

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MUMBAI – The National Basketball Association (NBA) and the Mahindra Group, one of India’s largest and most respected companies, today announced a partnership to launch a new multi-city community-based recreational basketball league. The new league for boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration with the Basketball Federation of India (BFI).

Mahindra will be the title partner of the new recreational league, Mahindra NBA Challenge, which will run for seven weeks annually in two divisions: youth ages 14-17 and adult 18+. The BFI will work with the NBA to implement and oversee league operations across all markets. The Mahindra NBA Challenge will provide basketball enthusiasts and newcomers to the game the opportunity to learn the fundamentals of the game and apply their skills in a fun, competitive environment.

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MUMBAI – Mountain Dew a PepsiCo Indian brand has signed a deal with Kings XI Punjab as their beverage partner.

The deal is said to be valued at $1.5 million (Rs.6crores). As part of the deal, Mountain Dew have been given the exclusive pouring rights at home matches besides being the official beverage for the KXIP.

In addition, the sponsorship deal includes branding on the back of the team jersey as well as on gorund.

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MUMBAI – Nivea for Men have extend their sponsorship deal with Chennai Super Kings (CSK) for the up coming IPL3 which starts on 12 March.

The deal is said to be valued at $1 million (Rs4.8 crores). As part of the sponsorship deal Niva hgave been given the rights to player meet and greets, VVIP tickets, Hospitality tickets  for home games as well as matches around Chennai.

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MUMBAI -  The Governing Council of the Indian Premier League (IPL) today decided to retender the bids for two new franchises with a few changes to the original tender.

The revised ITT document will now be available on Tuesday 9 March, with the fresh bids to be opened by the IPL Governing Council on 21 March in Chennai. Bids must be submitted before 10am on 21 March.

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MUMBAI- Singapore based venture capitalist Sigma Ventures Pte. Limited is pleased to announce that they have today acquired the global mobile application rights for the Indian Premier League, on an exclusive basis.  The deal, with Global Cricket Ventures Limited, the exclusive global mobile rights holder for the IPL, is for a period of 8 years, including the 2017 IPL season.  Sigma Ventures has acquired these rights jointly with their technology partner, Chennai based DCI Mobile Studios, a division of Dot Com Infoway Limited (DCI), India.

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MUMBAI – The Indian Premier League (IPL) announced a partnership with mobile internet firm July Systems. The deal was signed by IPL and its licensing partner Global Cricket Ventures.

The deal gives July the rights to launch mobile internet for the IPL. The deal will enable fans view the IPL action on internet-enabled handsets in the country.

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