Mumbai (India PRwire) - With increasing number of global sport events coming to India, the need of a structured sports marketing and management program is often felt by the industry bigwigs. And now, the wait is over. International Institute of Sports Management (IISM) is now offering India’s first-ever comprehensive program in Mumbai to train future sports marketing and management professionals, with it’s under graduate and post graduate diploma in Sports Management.

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Mumbai – India PRwire - Amigo Sports today announced the launch of FIFA Collections in India. Amigo Sports has entered into an exclusive licensing agreement with Global Brands Group the master licensee of the FIFA brand globally, through this agreement Amigo sports has exclusive rights to manufacturing, multi-channel distribution & retail of official FIFA merchandise across India. The FIFA Official Stores will open across more than 10 countries globally with India being the most recent entrant.
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Mumbai (India PRwire) - Unlike popular belief, cricket is not the only sport that interests Indians. Nearly half the country (47%) claims to be a football fan according to the latest Nielsen Global Online Survey. Globally, the game is most popular in Brazil, where 69 percent say they are a fan. India ranks tenth in its love for football globally.

Indians are also very excited about the upcoming FIFA World Cup. 56 percent Indians plan to follow the game this season. Over 700m people around the world watched the final match of the last 2006 World Cup in Germany.

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MUMBAI – Cricket legend Sachin Tendulkar has been named a United Nations Environment Programme Goodwill Ambassador.

The appointment, made by UNEP Executive Director Mr. Achim Steiner in Mumbai, allows one of the world’s greatest cricketers the opportunity to use his legendary popularity to raise public awareness and harness support for environmental action in India and the world.

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CHENNAI -Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality provider, announced its commitment to sponsor India’s budding tennis star – Yuki Bhambri. As per the arrangement, MHRIL will sponsor Yuki for a period of five years.

Mr. Ramesh Ramanathan, Managing Director, MHRIL, said, “Our brand experiences and Holiday services revolve around delighting the family. To the world Yuki is World’s No. 1 Junior player; to us he represents the children in families who are one of the biggest beneficiaries of the holiday experiences that we create. We believe that he has the potential to dominate the Pro circuit, too. We are proud to be the first Indian corporate to have come forward to sponsor him in his journey forward.”

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MUMBAI – HDFC Standard Life Insurance have extended their sponsorship for IPL 3 with The Indian Premier League (IPL) Team Rajasthan Royal. HDFC Standard Life Insurance  have come on as Associate Sponsors of the team.

The deal is said to be valued at just over $1 million (Rs 4.8 crores).

As part of the rights they have been given the right to give away the Most Valuable Player prize who will receive $1000 in cash and a certificate. In addition, they also plan on workshops with the younger players.

Rajasthan Royal play thier first home match on 15 March in Ahmedabad against Delhi Daredevils.

Image: Siphiwe Sibeko / Reuters

MUMBAI – The Indian Premier League (IPL) today announced that Karbonn Mobiles – a company that redefines mobility with its wide range of attractively priced multimedia phones, has signed long term sponsorship deals for a host of IPL properties. As part of these sponsorships Karbonn Mobile will be the league’s ‘Official Partner Mobile Phone’ and the title sponsor of the new and exciting property Karbonn Mobiles “IPL Nights”, which will be aired as the after parties’ hosted by the IPL post the matches on MTV.

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MUMBAI – The National Basketball Association (NBA) and the Mahindra Group, one of India’s largest and most respected companies, today announced a partnership to launch a new multi-city community-based recreational basketball league. The new league for boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration with the Basketball Federation of India (BFI).

Mahindra will be the title partner of the new recreational league, Mahindra NBA Challenge, which will run for seven weeks annually in two divisions: youth ages 14-17 and adult 18+. The BFI will work with the NBA to implement and oversee league operations across all markets. The Mahindra NBA Challenge will provide basketball enthusiasts and newcomers to the game the opportunity to learn the fundamentals of the game and apply their skills in a fun, competitive environment.

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MUMBAI – Mountain Dew a PepsiCo Indian brand has signed a deal with Kings XI Punjab as their beverage partner.

The deal is said to be valued at $1.5 million (Rs.6crores). As part of the deal, Mountain Dew have been given the exclusive pouring rights at home matches besides being the official beverage for the KXIP.

In addition, the sponsorship deal includes branding on the back of the team jersey as well as on gorund.

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MUMBAI – Nivea for Men have extend their sponsorship deal with Chennai Super Kings (CSK) for the up coming IPL3 which starts on 12 March.

The deal is said to be valued at $1 million (Rs4.8 crores). As part of the sponsorship deal Niva hgave been given the rights to player meet and greets, VVIP tickets, Hospitality tickets  for home games as well as matches around Chennai.

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