Singapore - The Asian Tour will welcome its newest Tour partner after an agreement with the Pan Pacific Hotels Group was sealed for its Pan Pacific Hotels and Resorts brand to become the Official Hotel of the Asian Tour.

Pan Pacific Hotels Group owns and/or manages over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development under the two Pan Pacific® and PARKROYAL® brands.

This partnership, which takes place with immediate effect, will see staff and officials from the Asian Tour as well as region’s top golfers hosted at Pan Pacific and PARKROYAL hotels and resorts across Asia.

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The IAAF is delighted to announce that a tender process for the title sponsorship package of the IAAF Diamond League has been concluded successfully. Samsung, a leader in consumer electronics, has agreed to become the title sponsor of the IAAF Diamond League for the next 2 seasons starting in 2010, with an option to extend for an additional year.
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CHENNAI -Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality provider, announced its commitment to sponsor India’s budding tennis star – Yuki Bhambri. As per the arrangement, MHRIL will sponsor Yuki for a period of five years.

Mr. Ramesh Ramanathan, Managing Director, MHRIL, said, “Our brand experiences and Holiday services revolve around delighting the family. To the world Yuki is World’s No. 1 Junior player; to us he represents the children in families who are one of the biggest beneficiaries of the holiday experiences that we create. We believe that he has the potential to dominate the Pro circuit, too. We are proud to be the first Indian corporate to have come forward to sponsor him in his journey forward.”

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MUMBAI – HDFC Standard Life Insurance have extended their sponsorship for IPL 3 with The Indian Premier League (IPL) Team Rajasthan Royal. HDFC Standard Life Insurance  have come on as Associate Sponsors of the team.

The deal is said to be valued at just over $1 million (Rs 4.8 crores).

As part of the rights they have been given the right to give away the Most Valuable Player prize who will receive $1000 in cash and a certificate. In addition, they also plan on workshops with the younger players.

Rajasthan Royal play thier first home match on 15 March in Ahmedabad against Delhi Daredevils.

Image: Siphiwe Sibeko / Reuters

MUMBAI – The Indian Premier League (IPL) today announced that Karbonn Mobiles – a company that redefines mobility with its wide range of attractively priced multimedia phones, has signed long term sponsorship deals for a host of IPL properties. As part of these sponsorships Karbonn Mobile will be the league’s ‘Official Partner Mobile Phone’ and the title sponsor of the new and exciting property Karbonn Mobiles “IPL Nights”, which will be aired as the after parties’ hosted by the IPL post the matches on MTV.

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MUMBAI – The National Basketball Association (NBA) and the Mahindra Group, one of India’s largest and most respected companies, today announced a partnership to launch a new multi-city community-based recreational basketball league. The new league for boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration with the Basketball Federation of India (BFI).

Mahindra will be the title partner of the new recreational league, Mahindra NBA Challenge, which will run for seven weeks annually in two divisions: youth ages 14-17 and adult 18+. The BFI will work with the NBA to implement and oversee league operations across all markets. The Mahindra NBA Challenge will provide basketball enthusiasts and newcomers to the game the opportunity to learn the fundamentals of the game and apply their skills in a fun, competitive environment.

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LIMA (Reuters) – The Peruvian Football Federation (FPF) has lifted a suspension imposed on champions Universitario for allegedly breaking a sponsorship deal.

Universitario did not play their league game against Total Chalaco on Saturday because of the ban.

“It is decided that the ADFP and Universitario settle the controversy before a court of arbitration,” the FPF said in a statement when it ordered the lifting of the suspension on Monday.

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MIAMI (Reuters) – The NFL has signed a four-year agreement with Verizon Wireless to show live games and highlights on mobile phones in a deal U.S. media reported was worth $720 million.

“We are looking forward to working with Verizon Wireless to deliver our fans the most extensive experience on mobile phones,” said NFL senior vice president of media strategy Brian Rolapp in a statement.

“Our fans have an insatiable appetite for football and we will be able to keep them connected wherever they are on game day but also throughout the year.”

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MUMBAI – Mountain Dew a PepsiCo Indian brand has signed a deal with Kings XI Punjab as their beverage partner.

The deal is said to be valued at $1.5 million (Rs.6crores). As part of the deal, Mountain Dew have been given the exclusive pouring rights at home matches besides being the official beverage for the KXIP.

In addition, the sponsorship deal includes branding on the back of the team jersey as well as on gorund.

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