Posted on 08 January 2010.
Singapore Post Limited (SingPost) and the Singapore Youth Olympic Games Organising Committee (SYOGOC) are proud to announce that SingPost is the Official Postal Services Sponsor for the Singapore 2010 Youth Olympic Games (Singapore 2010). To mark the occasion, SingPost is launching a youth-themed campaign called “Express Yourself” centering around the Youth Olympic Games (YOG).
As the Official Postal Services Sponsor, SingPost will provide local and overseas delivery of the Games tickets via registered article and media spaces for the Singapore 2010, as well as sell Singapore 2010 merchandise through selected post offices and its online portal, vPOST.
“We want to enhance and elevate the sporting culture for youth. SingPost’s extensive network and global service offerings will add valuable mileage to the organising committee. We welcome the youth-themed campaign that SingPost is launching today as it will generate more buzz and excitement among the local and international communities,” said Mr Goh Kee Nguan, Chief Executive Officer of SYOGOC.
“We are delighted to come on board as a sponsor for Singapore 2010,” said Mr Wilson Tan, Group Chief Executive Officer of SingPost. “SingPost is an integral part of Singaporeans’ lives, and this is in keeping with our efforts to connect with the community we serve, particularly the youth. Through this partnership, we hope to contribute to the success of the Games.”
“Express Yourself” Campaign
In conjunction with the Singapore 2010 sponsorship, SingPost is launching a youth-themed campaign called “Express Yourself”.
The campaign took off on a bold and daring note with the Inkman, a graffiti artist, spray painting on six posting boxes over the New Year period. Conceived as a viral marketing effort, the graffiti act has seen some members of the public taking pictures, posting them online and generating significant interest.
The Inkman’s work of graffiti was a lead in to the STAMP 02 event which will transform 40 selected posting boxes into canvas for paintings. STAMP 02 is a sequel to the STAMP event held in 2007 which ushered in Singapore’s and probably the world’s first posting box public art competition. It seeks to promote positive expression in a controlled manner and inspire creative talent.
STAMP 02 will mark Singapore’s hosting of the first Youth Olympic Games with the theme “Sports and the City”. Aimed at highlighting the sporting landscape and bringing art and design closer to both the local community and the global sports fraternity, members of the public and institutions are invited to submit their designs for the posting boxes from now till 19 February 2010. Only those who reside in Singapore and are able to paint the posting box during the stipulated painting period are eligible to participate in the competition.
The top 40 designs will be announced on 6 March 2010, and the painting of the posting boxes will take place over three weekends in the vicinity of Singapore 2010 sports competition venues.
The public can catch a glimpse of these 40 designs and cast their votes via vPOST website from 29 March to 10 May 2010. Artists of the two designs receiving the highest votes will each win prizes worth S$5,000, while artists of the next eight highest voted designs will each win prizes worth S$500.