10 March 2010
MUMBAI – The Indian Premier League (IPL) today announced that Karbonn Mobiles – a company that redefines mobility with its wide range of attractively priced multimedia phones, has signed long term sponsorship deals for a host of IPL properties. As part of these sponsorships Karbonn Mobile will be the league’s ‘Official Partner Mobile Phone’ and [...]
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10 March 2010
MUMBAI – The National Basketball Association (NBA) and the Mahindra Group, one of India’s largest and most respected companies, today announced a partnership to launch a new multi-city community-based recreational basketball league. The new league for boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration with the [...]
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10 March 2010
MIAMI (Reuters) – Media reports that Tiger Woods is working with his swing coach Hank Haney have leading golfers talking of a possible return to action for the world number one. The websites of the Golf Channel and Golf Digest have both reported that Woods was seen working with Haney on a driving range in Florida [...]
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10 March 2010
KUALA LUMPUR (Reuters) – Malaysian golf chiefs are threatening to withdraw their endorsement of the U.S. PGA’s first event in Southeast Asia over a clash of dates with an existing Asian Tour event in the country. The $6 million Asia Pacific Classic, co-sanctioned by the U.S. PGA and Asian Tour, and the Iskandar Johor Open are [...]
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10 March 2010
LIMA (Reuters) – The Peruvian Football Federation (FPF) has lifted a suspension imposed on champions Universitario for allegedly breaking a sponsorship deal. Universitario did not play their league game against Total Chalaco on Saturday because of the ban. “It is decided that the ADFP and Universitario settle the controversy before a court of arbitration,” the FPF said [...]
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10 March 2010
MIAMI (Reuters) – The NFL has signed a four-year agreement with Verizon Wireless to show live games and highlights on mobile phones in a deal U.S. media reported was worth $720 million. “We are looking forward to working with Verizon Wireless to deliver our fans the most extensive experience on mobile phones,” said NFL senior vice [...]
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09 March 2010
MUMBAI – Mountain Dew a PepsiCo Indian brand has signed a deal with Kings XI Punjab as their beverage partner. The deal is said to be valued at $1.5 million (Rs.6crores). As part of the deal, Mountain Dew have been given the exclusive pouring rights at home matches besides being the official beverage for the KXIP. In [...]
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09 March 2010
MUMBAI – Nivea for Men have extend their sponsorship deal with Chennai Super Kings (CSK) for the up coming IPL3 which starts on 12 March. The deal is said to be valued at $1 million (Rs4.8 crores). As part of the sponsorship deal Niva hgave been given the rights to player meet and greets, VVIP tickets, [...]
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09 March 2010
MILAN (Reuters) – Italian teams Treviso and Aironi Rugby will join the Celtic League next season after an agreement was finally reached, officials said on Monday. The idea to allow Italian sides to play in the Irish, Scottish and Welsh domestic league was conceived years ago but months of controversy had beset the proposal.
09 March 2010
LONDON (Reuters) – Spain is hosting more European Tour events this year than any other country and wants to protect that powerhouse status by winning the bid to stage the 2018 Ryder Cup, a leading official told Reuters. Seven events are due to be held in Spain in 2010 and national golf federation (RFEG) president Gonzaga [...]
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This Second feature from TAM Sports-dedicated to Indian Premier League (IPL): 2009 Season; includes an indepth study on advertising and brings out nuances of advertising both in stadia and commercial, and draws comparison between both the seasons.
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