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Israeli clubs worry over future as backers go Why English football is heading for a fall Eyes turn to “value for money” London 2012 Who is Asia’s most marketable sports star? The Ashes World Cup hosting battle Profiteering worries World Cup organisers
 
Israeli clubs worry over future as backers go

Israeli clubs worry over future as backers go

JERUSALEM (Reuters) – Three of Israel’s best-known soccer clubs face an uncertain future after learning that they will lose their financial backers. Alona Barkat of Hapoel Beersheba and Maccabi Netanya’s Daniel Jammer both said unruly behaviour by some fans was the final straw and announced last week that they would stop funding the two mid-table Premier [...]

Why English football is heading for a fall

Why English football is heading for a fall

The debts of English football clubs are racking up, with teams both big and small in deep trouble. John Davidson explains how the debt issue in England is spiraling out of control and what the dire consequences could be. It makes for alarming reading. The total of 18 clubs in the English Premier League are responsible [...]

Eyes turn to “value for money” London 2012

Eyes turn to “value for money” London 2012

LONDON (Reuters) – Organisers of the 2012 Olympics will be hoping to emulate the street-party atmosphere of Vancouver now that the curtain has come down on the Winter Games and all eyes turn to London. London organisers have always promised a “compact and atmospheric” Summer Games, largely as an antidote to the glitz of Beijing which [...]

Who is Asia’s most marketable sports star?

Who is Asia’s most marketable sports star?

Asia is rising as a force in world sport with new leagues, competitions and athletes emerging. But just who is the region’s most potent sports marketing force? John Davidson finds out. Last month Bloomberg and BusinessWeek unveiled its annual ranking of the 100 most powerful athletes in sport. This list covers the earning potential for athletes [...]

The Ashes World Cup hosting battle

The Ashes World Cup hosting battle

The competition for the 2018 and 2022 football World Cup hosting rights is panning out as a two-horse race between sporting rivals England and Australia. Both countries have brought out some of their big names as ambassadors, England with David Beckham and Australia with Nicole Kidman. By 2018 both will have recent Olympics hosting under their [...]

Profiteering worries World Cup organisers

Profiteering worries World Cup organisers

LONDON (Reuters) – Rocketing prices in South Africa are causing major concern among World Cup organisers, who fear profiteering could deter more soccer fans than alarmist reporting about violent crime. South African and FIFA officials have angrily condemned what they see as emotional and inaccurate reporting, especially in England and Germany, about the dangers to soccer [...]

IPL ties up with Karbonn Mobiles as Official Partner Mobile Phone

IPL ties up with Karbonn Mobiles as Official Partner Mobile Phone

10 March 2010

MUMBAI – The Indian Premier League (IPL) today announced that Karbonn Mobiles – a company that redefines mobility with its wide range of attractively priced multimedia phones, has signed long term sponsorship deals for a host of IPL properties. As part of these sponsorships Karbonn Mobile will be the league’s ‘Official Partner Mobile Phone’ and [...]

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NBA and Mahindra partner to launch community five on five recreational basketball league in India

NBA and Mahindra partner to launch community five on five recreational basketball league in India

10 March 2010

MUMBAI – The National Basketball Association (NBA) and the Mahindra Group, one of India’s largest and most respected companies, today announced a partnership to launch a new multi-city community-based recreational basketball league. The new league for boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration with the [...]

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Woods practice reports set tour tongues wagging

Woods practice reports set tour tongues wagging

10 March 2010

MIAMI (Reuters) – Media reports that Tiger Woods is working with his swing coach Hank Haney have leading golfers talking of a possible return to action for the world number one. The websites of the Golf Channel and Golf Digest have both reported that Woods was seen working with Haney on a driving range in Florida [...]

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Malaysian golf chiefs threaten to withdraw the PGA’s first event in Southeast Asia

Malaysian golf chiefs threaten to withdraw the PGA’s first event in Southeast Asia

10 March 2010

KUALA LUMPUR (Reuters) – Malaysian golf chiefs are threatening to withdraw their endorsement of the U.S. PGA’s first event in Southeast Asia over a clash of dates with an existing Asian Tour event in the country. The $6 million Asia Pacific Classic, co-sanctioned by the U.S. PGA and Asian Tour, and the Iskandar Johor Open are [...]

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Universitario ban lifted in Peru sponsorship row

Universitario ban lifted in Peru sponsorship row

10 March 2010

LIMA (Reuters) – The Peruvian Football Federation (FPF) has lifted a suspension imposed on champions Universitario for allegedly breaking a sponsorship deal. Universitario did not play their league game against Total Chalaco on Saturday because of the ban. “It is decided that the ADFP and Universitario settle the controversy before a court of arbitration,” the FPF said [...]

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League signs mobile phone deal with Verizon Wireless

League signs mobile phone deal with Verizon Wireless

10 March 2010

MIAMI (Reuters) – The NFL has signed a four-year agreement with Verizon Wireless to show live games and highlights on mobile phones in a deal U.S. media reported was worth $720 million. “We are looking forward to working with Verizon Wireless to deliver our fans the most extensive experience on mobile phones,” said NFL senior vice [...]

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Mountain Dew signs up with Kings XI Punjab

Mountain Dew signs up with Kings XI Punjab

09 March 2010

MUMBAI – Mountain Dew a PepsiCo Indian brand has signed a deal with Kings XI Punjab as their beverage partner. The deal is said to be valued at $1.5 million (Rs.6crores). As part of the deal, Mountain Dew have been given the exclusive pouring rights at home matches besides being the official beverage for the KXIP. In [...]

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Nivea extend with Chennai Super Kings

Nivea extend with Chennai Super Kings

09 March 2010

MUMBAI – Nivea for Men have extend their sponsorship deal with Chennai Super Kings (CSK) for the up coming IPL3 which starts on 12 March. The deal is said to be valued at $1 million (Rs4.8 crores). As part of the sponsorship deal Niva hgave been given the rights to player meet and greets, VVIP tickets, [...]

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Two Italians teams to join Celtic League next season

Two Italians teams to join Celtic League next season

09 March 2010

MILAN (Reuters) – Italian teams Treviso and Aironi Rugby will join the Celtic League next season after an agreement was finally reached, officials said on Monday. The idea to allow Italian sides to play in the Irish, Scottish and Welsh domestic league was conceived years ago but months of controversy had beset the proposal.

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Spain wants Ryder bid to maintain top tour status

Spain wants Ryder bid to maintain top tour status

09 March 2010

LONDON (Reuters) – Spain is hosting more European Tour events this year than any other country and wants to protect that powerhouse status by winning the bid to stage the 2018 Ryder Cup, a leading official told Reuters. Seven events are due to be held in Spain in 2010 and national golf federation (RFEG) president Gonzaga [...]

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TV Audience & Sponsorship Assessment IPL-2

This Second feature from TAM Sports-dedicated to Indian Premier League (IPL): 2009 Season; includes an indepth study on advertising and brings out nuances of advertising both in stadia and commercial, and draws comparison between both the seasons.
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